KeepCool has launched its brand new sustainable bag brand Out Of The Woods at Target stores.

For two decades, KeepCool has led the charge to eliminate single-use bags by producing reusable and insulated soft-sided bags for leading global retailers. Now the brand is launching the next evolution of sustainable, animal-free bags under Out of the Woods. The brand has partnered with Target to release three lunch designs at Target.com and select brick and mortar retail locations nationwide.

With modern styling and attractive price points, Out of the Woods bags answer the consumer demand for products to be more environmentally and ethically centered. The sleek and functional line of totes and insulated cooler bags are made from Supernatural Paper, a renewable, lightweight material derived from paper that matches the strength and aesthetics of leather while being 100% animal-free, and is also washable.

For this Back-to-School season, Target will feature three lunch bags including the Paper Sac Lunch Bag, Boxed Lunch Bag and Mini Shopper Lunch Bag, all of which feature Supernatural Paper. These styles will retail at $11.99 and will be featured alongside a wide range of must-have back-to-school items until September 2019.